Get the Marketing Leadership You Need
Helping B2B technology, SaaS and Services companies align marketing with business goals, fostering structure, leadership, and measurable results for sustained value creation.
Marketing Leadership
Fresh
Perspective
Strategic
Direction
Efficiency
and Focus
What is a Fractional CMO?
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
That’s what I do for B2B technology, SaaS and Services companies. I’d love to hear what your goals are... and help you reach them with marketing that gets results.
Let’s Work Together
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Half-Day Strategy Session
With a couple of weeks of prep via email and a 4 hour session together, I take a personalized approach to understand and address your company's unique requirements and challenges. Coming out of the day, you will get a comprehensive assessment with a series of key insights to help guide your marketing strategy.
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Fractional Chief Marketing Officer
Serving as a part-time executive with full-time oversight: leading your marketing team and accountable for all marketing outcomes. Aligned with the business vision and goals, you’ll get a comprehensive marketing strategy with prioritized campaigns and oversee the marketing team’s execution with daily accountability, direction, and focus.
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Strategic Marketing Advisor
Here I provide strategic direction and work with you to guide the marketing team’s progress against your growth initiatives via check-ins every other week. Help keep your team on track and campaigns moving forward.
About Me
After years of personal and professional experience, I founded Maven Marketing to help companies integrate marketing as an intentional, strategic part of the business.
While marketing agencies offer marketing muscle, and in-house teams excel at executing established strategies, my distinct value lies in being your go-to partner for senior-level guidance and an invaluable outside viewpoint.
I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. I’ve had experience with building brands, creating winning strategies, and working collaboratively with commercial leaders to generate growth opportunities, develop pipeline and drive revenue.
I love solving marketing problems and guiding teams to win with their strengths. Schedule a discovery call to see if a Fractional CMO could be a good fit for your business!
What Does a Fractional CMO Do?
Create your marketing strategy in alignment with business goals
Lead the marketing team and provide mentorship
Identify and create scalable, repeatable processes
Define outcomes, and empower the team to execute the plan
Work with outsourced agencies leaning on their experience.
Develop marketing team structure and hiring strategy
Optimize your messaging and positioning
Manage KPIs so your marketing makes you money
Collaborate with your leadership team
Get The Marketing Expertise You Need to Grow Your Business
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.