Value Creation Through Purpose-Driven Strategies.

How Can a Fractional Marketing Executive Help My Business?

  • Strategic Direction

    Elevate your marketing game with a professional who can efficiently assess the marketing needs of your company, develop effective strategies, and adapt them as needed based on market trends and business goals.

  • Cost-effective Expertise

    Unlock the full potential of your marketing investment without sacrificing expertise. Engaging with a fractional Chief Marketing Officer (CMO) empowers mid-size businesses to drive results at a fraction of the cost of hiring a full-time executive.

  • Scaling Success

    Gain access to a seasoned professional who not only elevates your marketing efforts but also serves as a mentor, guiding and scaling your marketing team, fostering their professional growth, and maximizing your overall marketing impact.

  • Entrepreneurial Experience

    Work with someone who understands how to help grow a business, embodies adaptability, and demonstrates resourcefulness, giving you a strategic advantage. Their expertise ensures your marketing strategies align with your business goals, propelling you towards accelerated growth.

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How to Work With Me

    • Set the marketing strategy, lead the marketing department, and ensure activities support the company’s business goals and objectives

    • Identify and create scalable, repeatable processes

    • Develop brand strategy, positioning and messaging framework

    • Define outcomes, and empower team to execute the plan

    • Identify and help solve your marketing and growth challenges

    • Team structure advisory, coaching and hiring strategy

    • Engage with PE portfolio companies to assess and provide guidance on marketing strategy

    • Serve as a board member or advisor

    • Marketing and sales alignment

    • Assessments including Brand Maturity and Marketing Tools

  • Flexible marketing solutions, tailored to meet a companies' immediate and evolving needs, limited engagements such as:

    • Multi-channel program development

    • Assess marketing performance and budget

    • Lead management and development strategy

    • Commercial / customer assessment and strategy

Who I Work Best With

Business Owners, CEOs, and Entrepreneurs

Marketing Directors and Managers

Private Equity Firms

Do you:

  • Have a marketing team that does a good job of plan execution but needs strategic vision that connects the marketing activities to the larger business objectives?

  • Have a basic understanding of their target audience, but need help crafting messaging and marketing campaigns that resonate with that audience?

  • Have a strong brand identity, but needs help establishing credibility and building trust with your audience?

  • Want to increase your brand recognition, establish yourselves as a thought leader in your industry, and ultimately drive conversions and revenue?

  • Struggle to build a predictable sales funnel to achieve your goals?

  • Feel that your marketing campaigns lack depth and a clear outcome to test its success against?

  • Have a marketing agency that doesn’t really boost your confidence in regards to an overarching marketing strategy?

If you:

  • Find yourself answering “yes” to any of these questions, let’s talk.

  • Are open to new ideas and approaches and are willing to work collaboratively with a marketing strategist to achieve your goals, let’s talk.

  • Have allocated budget for marketing and are looking for a partner who can deliver measurable results and a positive ROI, let’s talk! 

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