Fractional CMO Services for B2B Tech Companies
A maven is someone who is experienced or knowledgeable: an expert. In my case, that is marketing strategy.
As a Fractional CMO, I help businesses, like yours, align marketing with business goals, fostering structure, leadership, and measurable results for sustained value creation.
Engaged Fractional CMO
About 10 hours per week inside your organization to accomplish the following:
Translate the CEO & the Board’s vision into marketing campaigns and objectives
Define the key talent the business needs to reach its goals
Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
Report regularly to the CEO and Board on all KPIs mutually defined as important
Continually innovate ways to reach marketing and sales goals despite roadblocks
This service is a good fit for you if:
Your business’s revenue is at least $1 million annually
You don’t need a full-time hire, but you do need someone to create the strategy and ensure its execution
Schedule a complimentary discovery session to gain clarity on what you need in a Fractional CMO.
Half-Day Consultative Strategy Session
In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals.
A deep dive into your marketing strategy to get clear direction on what needs to be improved to reach your goals
4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
7-day Preparatory Period via email correspondence
Delivery includes immediate marketing punch list, list of blind spots, and marketing campaigns for next 1-6 months
This service is a good fit for you if:
Your business’s revenue is at least $1 million annually
You have a strong marketing team in place, but you need a fresh and accurate strategy
You’d like to see how the Functional Marketing® Framework works before hiring a Fractional CMO
Schedule a complimentary discovery session to gain clarity on what you need in a Fractional CMO.
Strategic Marketing Advisor
After a half-day strategy session or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track.
A fractional CMO leading your team as a strategic advisor
Includes leading Quarterly Planning calls with the team, Sprint Planning calls led twice-monthly
Unlimited email correspondence to support the team and campaign progress
Grow long-term with the least financial risk
Access to our marketing campaign standard operating procedures (SOPs)
6-month commitment
This service is a good fit for you if:
Regardless of business size - from startup to established company
You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy
You need a marketing leader to keep the team on track and adjust priorities as campaigns launch
Schedule a complimentary discovery session to gain clarity on what you need in a Fractional CMO.
Let’s Get Started
1
Chat
Book your 15-minute introductory call to see if a Fractional CMO is a good fit.
2
Strategy
Then, we’ll get on a longer call to deep dive into your needs. From there, I’ll share the steps I recommend with a proposal.
3
Activation
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
