Blog
Stay up to date with the latest marketing musings, insights and tips.
Why Customer Retention is a Powerful Marketing Tool: Insights for Businesses
Customer retention is a powerful marketing tool that fuels the long-term success of businesses. While customer acquisition often receives significant attention, retaining existing customers should not be overlooked. Did you know that investing in new customers is more than five times costlier than retaining existing ones? By prioritizing customer satisfaction and loyalty, you can maximize the impact of your marketing efforts and drive your business forward. Find out how customer retention can transform your success.
ROMI-ticizing Your Marketing: Using Data to Transform Marketing into a Strategic Investment
Is your business viewing marketing as just another expense? It's time to ROMI-ticize your marketing and start seeing it as a strategic investment in your growth and success! This blog post shares insights on how to calculate the return on marketing investment and how to share that data with business leadership to transform your marketing strategy.