Blog
Stay up to date with the latest marketing musings, insights and tips.
From Candidates to Culture: The Power of Marketing in Recruiting and Retention
Attention entrepreneurs and business visionaries: if you're tired of your best employees jumping ship faster than you can say 'company culture,' you're not alone. Attracting and retaining top talent is no easy feat, especially in today's competitive job market. From building a strong employer brand that showcases your company culture and benefits, to promoting employee training and recognition, marketing can help you create a workplace people love.
ROMI-ticizing Your Marketing: Using Data to Transform Marketing into a Strategic Investment
Is your business viewing marketing as just another expense? It's time to ROMI-ticize your marketing and start seeing it as a strategic investment in your growth and success! This blog post shares insights on how to calculate the return on marketing investment and how to share that data with business leadership to transform your marketing strategy.
From Good to Great: How to Elevate Your Marketing Strategy
Want to take your marketing strategy to the next level? Check out these five insights on how to elevate your marketing game and achieve better results. Whether you're a small business owner or a marketing professional, these tips will help you optimize your marketing efforts, increase engagement, and drive growth. Don't settle for good when you can be great!
Creating a Marketing Mix that Speaks to Your Target Audience
Designing a successful marketing mix that speaks to your target audience is essential for any business looking to make an impact in their respective industry. Let’s explore what it takes to get there.
5 Reasons to Engage a Marketing Consultant for Your Business
Engaging a marketing consultant can be extremely beneficial for any business looking to increase sales, awareness and market share. If you’re struggling to craft, execute, or maintain an effective marketing strategy, a marketing consultant can be a great asset. Let's explore five reasons why.